The Difference is Why

May 3rd, 2015 § 2 comments

“Average companies give their people something to work on. The most innovative organizations give their people something to work toward.”

—Simon Sinek

Why does your organization exist?

Clarity about your organization’s purpose is critical to success. If you want your employees to care, you need to have a compelling reason for them to do so. Simply making money isn’t sufficient.

Most of us long to make a difference. We want to be a part of something that is bigger than ourselves and allows us to make a meaningful contribution. As an organization and a team, you must differentiate yourself so your staff is clear about the difference they make.

Discuss why your product or service is important to your customer. How does it make their life simpler? What would happen if you weren’t hear to provide your product or service? How does what you have to offer standout from your competitors?

Once you’ve helped your team understand what sets your organization apart, link each of your employees to this purpose. Help them see how their role plays a part in the overall organization fulfilling its purpose. Ask them to what would happen if they weren’t there to complete their role.

Additionally, when assigning a task, take time to discuss how the task impacts the larger purpose. Don’t assume they understand the connection. The more you reinforce the importance of your purpose, the more meaningful it will become.

Success in today’s business world is contingent upon a workforce that is excited to come to work each day. In order to get your team excited to bring their best to work everyday devote time to helping them connect what they are doing to a purpose that is meaningful and important. When you do, sales and profits will be a natural by-product.

Here is this week’s Authentic Excellence Action Step:

Clearly define the purpose your organization and team serves.

Make it an excellent week!

J. Matthew Becker, M.Ed., PCC

§ 2 Responses to The Difference is Why"

  • Susanne Jacobs says:

    Couldn’t agree more – the need for purpose has its roots in our evolution and neurobiology :-http://www.cipd.co.uk/pm/peoplemanagement/b/weblog/archive/2015/03/02/the-power-of-having-purpose-at-work.aspx

    • Thanks for your comment Susanne and for sharing your article. I really enjoyed it! I agree that a desire to make a contribution and live according to purpose is a core part of human nature.

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